RIZI is A’ Design Award Winner for Packaging Design Category in 2015

April 18, 2016
In the media

 

Soapmill Packaging by RIZI is Winner of Silver A’ Design Award in Packaging Design Category, 2015 – 2016.

[empty_separator][/empty_separator]

We’ve started in 2015 with the rebranding of Soapmill, that was founded in 2009, which also included repositioning the brand in the high end products market. The key point of the rebranding process was the new packaging concept.[empty_separator][/empty_separator]

[testimonial_right]We thought of package as the skin that enfolds the product. [/testimonial_right]

As most cosmetic products are experienced in contact with the skin, the packaging concept is based on the user’s experience when in contact with the package, as a prelude for further discovering the products qualities. Each pack’s look changes subtle with the way light lays on the embossed texture, thus giving the product a feel of intimate playfulness. The boxes come in pastel colours and white and they are covered with embossed textures inspired by natural patterns and wild flowers mixed with refined traditional patterns.

[empty_separator][/empty_separator]

Project team: Alina Rizescu –Lead Designer, Bogdan Ștefanescu – Branding Creative Director, Luciana Cotoi – Product Designer. The packages were produced at Ex-Libris Printing House, based in Bucharest.

[separator][/separator]

[one_fourth]square-logo-with-text[/one_fourth]

A’ Design Award is the worlds’ largest design competition awarding best designs, design concepts and products & services. The competition aims to highlight the excellent qualifications of best designs, design concepts and design oriented products worldwide in all creative disciplines and industries.

[empty_separator][/empty_separator]

A’ Design Awards were established to create awareness for good design practices and principles. The ultimate aim of the A’ Design Award & Competition is to build strong incentives for designers, companies and brands from all countries to come up with better products, services and systems that benefit mankind. A’ Design Award & Competition therefore highlights and pushes forward worldwide designers and brands to create products and projects that offer additional value, increased utility, new functionality, superior aesthetics, exceptional efficiency, improved sustainability and remarkable performance.[empty_separator][/empty_separator]