Local Craft Beer of Sibiu, Transylvania

Audacious blend of traditional mastery and contemporary atitude

1717 is a Romanian craft beer brand. The name refers to the year when the first micro-brewery on today’s Romanian territory opened in Sibiu, a medieval city with German heritage.

Local identity, the mix between contemporary recipes and traditional artisan production and a heterogeneous target audience, which spans from young locals to tourists of all ages.

CLIENT

Red City Transylvania

WORK

Brand Design, Product Design

Local identity

The labels are built on a pattern formed of a stylized, minimal representation of the typical Sibiu house and a coat of arms for each assortment, composed of heraldic elements that invoke the city’s coat of arms and underline the particular characteristics of each beer.