Brand’s philosophy on natural parenting led to the emergence of a strong community
hiphip is the Romanian leader of online commerce for baby wearing and organic fibers apparel. After a spectacular growth, 8 years after it’s launch, the brand needed a complete facelift and new market positioning.
On the Romanian market hiphip is a trendsetter in new parenting approaches as well as in natural family fashion. The rebranding process comprised the corporate identity and brand manual, shopify theme design, packaging, online and offline communication materials and boutique interior design.
CLIENT
hiphip
WORK
Branding, Packaging, Illustration,
Print Design, Interior Design
Playfull visual system
The brand’s identity is build around a graphic family inspired from natural textiles.
The logo is morphed from one continuous thread that also to the continuity of the brand’s story after the rebranding process.
A system of patterns and mild colours create a playful and delicate visual world that emphasises the brand’s take on modern parenting.
Versatile visual system that allows coherent variations for online and offline communication
